Zeller Realty Group (ZRG) Tuesday detailed plans to realize its vision for 100 Peachtree, the 620,000-square-foot Class A office tower in downtown Atlanta more popularly known as the Equitable building.
Once renovations are complete, the building will feature “upgraded amenities, the city’s first digital building-top signage, enhanced connectivity and new community activations.”
ZRG has partnered with design firm Gensler to redesign 100 Peachtree’s amenity spaces.
“The lobby will transform into an artful, inviting experience, with new outdoor gathering spaces, soft seating, an interactive screen and public art installations,” according to the announcement.
New amenities include an “interactive conference center, tenant lounge, collaboration spaces and an upgraded fitness center.”
Renovations on the lobby and amenity floor will begin this summer.
ZRG in partnership with its anchor tenant Georgia’s Own Credit Union will provide complimentary Wi-Fi in the neighboring Woodruff Park and a recently appointed activities director will “deliver dynamic tenant events and community programming, such as weekly live music in the outdoor gathering space provided by the Rialto Theatre.”
“Employees are actively searching to work at a ‘go-to’ office building in Downtown Atlanta; that is why Zeller is investing both money and personnel into building amenities and neighborhood activation,” Mark Vollbrecht, principal for ZRG, said in the announcement.
“With new enhancements, combined with a location in the heart of Downtown Atlanta and access to MARTA, 100 Peachtree provides the perfect work environment for tenants to attract and retain a talented workforce.”
Since acquiring 100 Peachtree in May 2017, ZRG has signed several tenants including The Boston Consulting Group, which now occupies two floors, and recently committed to a 3rd floor, for a total occupancy of 60,000 square feet.
Georgia’s Own Credit Union moved its headquarters to 100 Peachtree last year. The not-for-profit organization leases over 100,000 square feet at 100 Peachtree and will celebrate its 85th anniversary in 2019.
As part of the move, Georgia’s Own Credit Union and ZRG will work with Skanska USA, a global construction, and development firm, to bring the “first digital building-top signage” to Atlanta in early 2019.
The 174-foot-long digital sign will display Georgia’s Own Credit Union’s logo on a more energy-efficient LED sign, as well as community-oriented messages promoting local and charitable events.
Amenities package upgrades at 100 Peachtree are expected to be completed in early 2019. The new digital building-top signage is set to be unveiled in time to welcome fans to Atlanta for Super Bowl LIII.
