Baseball team to call its new ballpark ‘SunTrust Park’
Shortly after the Atlanta Braves broke ground on its new Cobb County Stadium Tuesday, the baseball team in a press release announced the forthcoming ballpark will be called SunTrust Park.
Atlanta-based SunTrust Banks, Inc. signed a 25-year naming rights deal, according to the announcement.
“This is a once-in-a-generation opportunity to partner with a great organization that shares our values for winning and serving the community,” William H. Rogers, Jr., SunTrust Chairman and CEO, said in the release.
“This partnership provides SunTrust increased visibility on a regional and national level through a truly unique mixed-use development that will attract fans and visitors throughout the year. Importantly, it will help us reach more people as we fulfill our bank’s purpose of lighting the way to financial well-being.”
The 25-year agreement includes marquee signage for SunTrust as well as additional signage and promotional opportunities throughout the ballpark and adjacent mixed-use complex. Financial terms of the agreement were not disclosed.
SunTrust Park is slated to open in the spring of 2017.
