Memorial Drive’s westernmost planned project to feature high end bottle shop, restaurant and additional storefronts.

In August of last year, Azar’s Package Store at 271 Memorial Drive was razed to make way for The George, a 130-unit apartment complex from Urban Realty Partners.

The group has now revealed a rendering and more details of the mixed-use development, and it looks like locals will be popping bottles from a shop a few notches fancier than Azar’s.

The six-story, 110,000-square-foot project will be situated on a 1.44 acre site described as “walkable” and of “new urbanist” nature – echoing Georgia State University’s plans for nearby Turner Field.

The complex will also feature 11,500 square feet of retail, which is planned to include a 4,500-square-foot high-end bottle shop, 4,100-square-foot restaurant, and two additional storefronts for “neighborhood-oriented retail.”

Urban Realty Partners is promoting the project as a transit-oriented development, as it is a “five minute walk” to King Memorial MARTA Station.

However, the project will be transit-oriented in more ways than one – renters will also be about 1/4 mile and 1/3 mile from interchanges at I-20 and the Downtown Connector (I-75/85), respectively.

The George is planned to be both energy and water efficient. Developers intend for this to “lower bills, save energy and create a lower cost of living for residents.”

The George
The George via Urban Realty Partners

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