Project would feature approximately 238 rooms, public parking deck, ground floor restaurant and retail space.

Three corners at the intersection of Peachtree and Ponce in Midtown are each home to one of Atlanta’s most prized historic structures: The Fox Theater, The Georgian Terrace, and The Ponce.

A new 18 story hotel may soon stand at the southwest corner (also known as 640 Peachtree), currently a surface parking lot.

Initial plans for the project were presented to the Midtown Development Review Committee at a May 10 meeting.

The project is being designed by TVS Design, a firm collaborating on the forthcoming Mercedes-Benz Stadium. The developer of the hotel is currently unknown.

The hotel would include approximately 238 rooms (which may change slightly), a public parking deck, and ground floor retail and restaurant space.

The Peachtree-Ponce corner area would feature an opened-up space and mezzanine bar for street-front dining, offering patrons of the Fox a place to relax and people-watch before or after a show.

Committee members both expressed enthusiasm for the project and referenced the historic character of the intersection, suggesting that the project could reach full potential by further “complementing, framing or reflecting” the other buildings.

Architects said they are looking into using materials similar to those of the surrounding buildings.

More detailed plans will go before the committee again next month.

TVS Design via Midtown Alliance
TVS Design via Midtown Alliance

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