New landlord to rename one of Atlanta’s most recognizable buildings with, get this: “100 Peachtree.”
UPDATE (Nov. 5, 2012): New Equitable Building owner giving the Icon $4 million windows for Christmas
Proving once again that Atlanta has no soul, the iconic Equitable building is now 100 Peachtree, according to the Atlanta Journal Constitution (AJC).
America’s Capital Partners paid $19 million for the building and plan on “modernizing” it which includes removing the Equitable name — a company that no longer exists.
100 Peachtree will be the building’s new name. For now, anyway.
Ahem. Let’s give that a shot: “I’ll meet you at outside of the 100 Peachtree building.” Not feeling it?
What about: “My favorite feature of the Atlanta skyline is the 100 Peachtree building.” Doesn’t quite have the same ring to it, does it?
Too bad Georgia State University, who was in the bid to purchase the property, was unsuccessful. They might have left what little Atlanta history the Equitable, er, 100 Peachtree building, brought downtown.
Click here to read more about the $19 million sale as reported by the AJC.
