Swirll Frozen Yogurt to launch Atlanta market in Buckhead
Atlanta’s getting more yogurt. Look, we’re just as surprised as you.
Spelled with double “L’s” for added grammatical confusion, Swirll Frozen Yogurt will open their first Georgia location in Buckhead at the Roswell-Wieuca Shopping Center.
Located at 4365 Roswell Road NE, Swirll filed a building permit with the city for “Tenant finishes” last week.
Based in Houston Texas, Swirll has seven locations in total, six in Texas and one in Louisiana. Georgia will be the third state for the brand and the eighth location.
And as if the yogurt options weren’t already endless in Atlanta, Swirll claims to be different, a “new taste sensation,” if you will. From their mission statement:
“We provide the ultimate yogurt experience by providing an innovative and exciting self-service concept that includes a minimum of 14 different frozen yogurt flavors.”
Gee, that’s new!
“Add to this an expansive topping bar which has a minimum of 30 different and rotating toppings including fresh seasonal fruits, assorted dry toppings such as granola, cereal products, nuts and a variety of flavored mochi which is a Japanese delicacy which beautifully compliments frozen yogurt.”
Wow! How innovative: a toppings bar. Who woulda thunk it?
Anyone else fed up with the “variety” of seemingly similar frozen yogurt concepts. We did a side-by-side comparison of Yogurtland and Yogli Mogli here. The similarities are unbelievable.
So who will the market weed out or will the Starbucks model of one location on every corner work for yogurt in Atlanta?– tell us!
Swirll Yogurt
4365 Roswell Road NE
Atlanta GA, 30342
(Photo credit: linda.curious-notions.net)
