All You MetroFreshuals: Get Excited!
For many new restaurants the idea of farm to table is cutting-edge. For MetroFresh owner and head chef Mitchell Anderson, farm to table has been a way of life since he first opened his Midtown based eatery on October 10, 2005 (coming up on the five year anniversary, 10/10/10). With the overwhelming success, Anderson is developing a new concept along with his executive chef, Bryan Kraatz.
MitchWich is the name of the new “gourmet boutique sandwich shop,” and will be similar to MetroFresh using only the finest, high quality and sometimes organic ingredients (in a quirky and creative space).
With plans to be open for breakfast and lunch daily, the set menu will include sandwiches, a couple of salads, and a few MetroFresh soups. Creating a boutique chain of gourmet sandwich shops, the initial MitchWich will open once the space is secured and financed, with a quick turnaround of opening two additional within an 18-month window. Anderson has been searching for two months to find the perfect flag for his new concept and the possible locations are widespread, though wanted within a 2-3 mile radius of MetroFresh : Downtown, West Midtown, Midtown, Decatur, East Atlanta, Brookhaven and Buckhead (practically Metro Atlanta).
Acting as owner, operator and head chef, when asked his plan for proper time allocation in handling the new project, Anderson says, “It’s called no sleep. No, I have a really great creative team in place including some of my current staff. My executive chef will act as the co-creative director in charge of menu creation, kitchen and quality control. I also have a CFO in place to handle finances.”
If MetroFresh is any indication, MitchWich will be boasting in its glory within minutes of opening. Also, if your a MetroFreshual, your frequent diner card can be used at both locations!
MetroFresh
931 Monroe Drive NE, Suite A-106
Atlanta, GA 30308
www.metrofreshatl.com
