‘do At The View’ does Italian food with ‘theatrical lighting, concert sound, iPads, video on every wall’
What happens when a production company produces a restaurant? — do At The View happens, that’s what.
Christian Ruffin, founder of One Stop Productions, will open do (pronounced “dough”) At The View April 30 in West Midtown, according to their website.
The Italian restaurant at 955 West Marietta Street will focus on integrating technology into their “musically inspired” menu, according to Ruffin, who said in a release there will be a 20-foot wide by seven-foot tall video display.
“We have the capability to completely transform the space with the touch of a button,” Ruffin said. “The visual treatment of the venue begins in the parking lot.”
Technological features include red lips projected on the side of the building, a waterfall and “270 degrees of seamless video mapping on the walls that will allow images of birds, cars or even bubbles to move throughout the interior without a single break.”
The restaurant’s other features have motivated us to provide a list of DO’s and DON’T’s for future restaurateurs.
The Italian eatery touts a “paperless” business model. Patrons are given an iPad to call for valet, order food and checkout.
Do: Offer cool Apple technology. Don’t: Let robots run your restaurant.
And the bathrooms? Be sure to check out the motion-censored hand dryers and sinks with iPads as mirrors.
Do: Have a sanitary restroom. Don’t: Record people doing their business.
Oh ho ho, and the menu? The dishes are categorized as preludes (appetizers), interludes (salads), features (pizza entrees) and finales (dessert).
Do: Offer three-course meals. Don’t: Try and be cute (it just confuses the hell out of people).
Menu items include “The Maestro,” a pizza with garlic cream sauce, spinach, shrimp and cheeses, as well as the Chipotle Shrimp and Avocado Flatbread with Mango.
Ruffin: it’s a restaurant, NOT a production.
For more excruciatingly painful details about do At The View, click here — and we recommend you do, for the laughs alone.
(Amy Wenk with Midtown Patch contributed to this report)
do At The View
955 W Marietta Street
Atlanta, GA 30318
