Patrons mistake pizza joint for bakery; owner decides to rebrand.
UPDATE (Dec. 10, 2012): Slice Westside to Shutter
After a year in business, Westside Pie is reopening as Slice Westside Thursday, September 6.
The pizza joint, at 1133 Huff Road Northwest, was being mistaken for a bakery, a spokeswoman told What Now Atlanta in a statement.
Westside Pie opened in July 2011 as a trendy pizza/bar experience in Midtown Atlanta. However, after 13 months, the owners realized something… they had already created this experience once before as Slice, and having a restaurant with the word “pie” made patrons think the restaurant served actual pie. Without any hesitation, Karen Smiley decided that it was time to rebrand the restaurant as “Slice Westside” joining Slice downtown.
A number of alterations to the menu come with the change to the name. Some of these changes include adding items from Slice’s Downtown location to its Westside menu like the Chico Suave (skillet baked mozzarella cheese bread). Slice is also introducing Chicago-style deep dish pizzas.
Slice Westside opens its doors on Thursday, September 6, 2012.
