SimcoLifestyles furniture showroom ~ what now atlanta
Furniture showroom build-out sketch

SimcoLifestyles boldly going where no one has come back from before.

The Midtown Mile is getting other attempt at an upscale furniture showroom.

SimcoLifestyles is opening in space previously occupied by the now relocated Kai Lin Art Gallery, Space Modern before that.

Space later relocated across the street only to close a second time. And remember Yes Home just a few blocks down at the Metroplis building? Well, it’s closed also.

But this showroom is different, according to Daniel Wilcox-Strickland, general contractor for the project.

The 3,800-square-foot space will showcase nine or ten “rooms,” each of which can be installed in a customer’s house as displayed.

Here’s how Wilcox-Strickland described the concept to What Now Atlanta on a trip to the location Wednesday:

  1. A potential customer signs on to play with the Atlanta Hawks.
  2. He needs a house in Atlanta but is busy with other houses around the world.
  3. He heads to SimcoLifestyles and picks out the rooms he wants in his Atlanta home.
  4. SimcoLifestyles installs the rooms (paint, trim, carpeting, flooring, etc. included) within two weeks.

“By the time you get back to Atlanta, everything’s been done,” Wilcox-Strickland said.

Isn’t one of the perks of being wealthy affording a team of designers to be at your beck and call? And what about the Atlanta Hawks’ player’s wife or girlfriend? Wouldn’t she want any say in the design of her new home?

Will SimcoLifestyles break the curse? Share your thoughts in the comments.