High-end clothing retailer plans extensive remodel for former Calvin Klein space.
Pure Denim is overhauling its Lenox Square Mall boutique.
The high-end clothing retailer relocated to the Calvin Klein space in the Neiman Marcus luxury wing after Calvin Klein closed in June 2010. Pure originally opened on the mall’s first floor in 2007.
“We’re making a major overhaul to the brand,” Liz Joy, chief operating officer for Pure Retail Group, Pure’s parent company, told What Now Atlanta in a telephone interview Thursday.
“Think Liberace Palace meets Neiman Marcus meets night club meets fashion show. It’s going to be sick!”
Pure has been planning a renovation to its new location at Lenox Square Mall since it first relocated.
“It’s ging to be very highbrow,” Joy said. “For example, the drab grey walls will be turned into gorgeous white marble. Ted Turner’s girlfriend and other major celebrities can shop wherever they want but they shop with us.”
Pure anticipates its renovations will be complete by October 1.
Photo courtesy of Pure Denim.
