French pastry boutique will go from carts to locations at North Point Mall and Phipps Plaza.
Macaron Queen, a french pastry boutique owned by mother-daughter team Finia Jahangard and Nina Chteoui, will expand its business from carts to locations at North Point Mall and Phipps Plaza, according to a release.
The concept started as a cart at Lenox Square Mall before adding a second cart at Perimeter Mall. The forthcoming North Point Mall full service location will open in time for the holiday season, with the Phipps Plaza space following in 2016.
The boutique bars will offer flavors such as mango white chocolate, fresh blueberry cheesecake, crème brulee and rose lychee.
Here are some of the new features each bar will have at the new locations, per the release:
- A dedicated macaron and pasty bar featuring new and limited release selections of macarons, including champagne macarons infused with champagne and Orangette, the French method of candied orange peel hand-placed within a dark chocolate macaron
- Gluten-free macaron-based pastries, such as French opera cakes and chocolate royal
- Sparkling wine service featuring Macaron Queen’s private label
- A tailored and personal shopping experience, including mobile checkout and macaron valet service
- A loyalty program for Macaron Queen members featuring exclusive, invitation-only events and specials
- Exclusive educator discounts
Do you think the French pastry concept will thrive with the jump from carts to boutique bars? Let us know what you think in the comments section below!
Editor’s note: On September 30, a representative of Macaron Queen told What Now Atlanta in an email that contrary to the original release, the lease for the Phipps Plaza location has not yet been finalized. Stay tuned for further details as they become available.
