PHOTO UPDATE (August 3, 2011): Construction begins on Atlantic Station’s permanent pop-up shops
Midtown development plans “London market” style shopping experiences.
Atlantic Station is adding more retail spaces, marketplace style.
The Midtown development is actively recruiting vendors to join its retail mix sometime between September and October as part of its “Market Pop-Up Shops and Marketplace Kiosks” initiative, according to company spokesman Walter Woods.
Atlantic Station will add two new retail experiences: climate controlled garage spaces (shown in the rendering above) and “retail mobile units” or RMUs.”
There will be eight RMUs and eight climate controlled, garage style units.
Two of the RMUs will be located in the alley on either side of Z Gallerie, two in the West Promenade (where many of the restaurants are) and two by Banana Republic.
“We really want to bring life to this alley and make it feel like a unique shopping experience in Atlanta that feels like a London market or a European street,” Woods said in an email to What Now Atlanta Thursday. “We want the retailers to spill out their products and visuals into the alley so guests can touch and feel and experience.”
The RMUs will provide an entrepreneur, designer or artist the opportunity to try out their products to the public, he said.
“The leasing team is working on securing vendors,” Woods said. “We are looking for entrepreneurs who would like to do a short term lease to try out their new business venture. We are also looking for corporations who would like to promote their products or services.”
According to Woods, products like Crocs, X bracelets and Beanie Babies were introduced to the public through kiosks — something Atlantic Station hopes to accomplish with their new market retail spaces.
Can Atlantic Station create a “London market” feel in Midtown, or will its new marketplace fuel unwanted loitering? Share your thoughts in the comments!
