Will Adidas sport a second Lenox location or relocate their existing?

Adidas is reportedly opening a second Lenox Square Mall location.

The shoe retailer filed a permit with the city of Atlanta Wednesday for a tenant build-out in the now shuttered Puma space, which closed the same day.

Dustin Little, assistant manager for the current Adidas store at 3393 Peachtree Road, confirms the shoe retailer will replace Puma in the Macy’s wing but said the existing Adidas will remain open.

“Adidas is opening a different type of store,” Little said. “The more stores the better.”

Attiya, store manager at Diesel (adjacent to the now shuttered Puma), told What Now Atlanta on a trip to the Mall Saturday that Little’s story doesn’t fit.

“If you are in the Macy’s wing, you are going to make money,” Attiya said. “There is no way they will keep the other location open in an area of the mall that doesn’t see any foot traffic.”

Little did tell What Now Atlanta that the current Adidas is in a “bad location.”

Terrance Pope, a retail sales associate for T. Mobile located near Adidas’ new location, would prefer another tenant replace Puma all together.

“Adidas is always blaring music and we don’t need anymore noise up here,” Pope said. “I would rather Victoria’s Secret open there.”

Adidas’ corporate office was not immediately available for comment but our money’s on a relocation– where’s yours?

Adidas
3393 Peachtree Road NE
Atlanta GA, 30326