Pilates Addiction is undergoing a major expansion across the state of Texas. According to a recently filed permit, one of many of the brand’s new pilates studios is expected to open in the Spring Branch West neighborhood within the Village Plaza at Bunker Hill at 9774 Old Katy Fwy.
The address sits across from Memorial City Mall and is one of a dozen locations listed on the Pilates Addiction website as “coming soon” to the Lone Star state.
At the helm of the opening is franchisee father-daughter duo Marcos and Gabriela. What Now Houston reached out to Marcos, who was listed on the permit. Marcos confirmed the opening and shared that the two are a few weeks away from opening the Memorial location.
“Brand new, modern, high-energy studios so that you’re energized the moment you walk in and never want to leave,” the Pilates Addiction website reads.
“Elite instructors who get to know you in real life so that you get the personal touches you need.”
Pilates Addiction launched in May 2025 in West Hollywood, California, under parent company Sequel Brands. Led by fitness industry veteran and CEO Sarah Luna, who previously helped scale Club Pilates, the brand rapidly expanded by fusing classical alignment with high-intensity, music-driven workouts.
There are now more than 300 Pilates Addiction franchise territories across 27 states, with locations like the Village Plaza at Bunker Hill studio set to open soon as part of a major nationwide expansion. What Now also reached out to Luna to find out more about the expansion plans.
“What excites me most about Texas isn’t just the number of territories, it’s the people opening them,” Luna said via email.
“Franchisees like Marcos and Gabriela are exactly who we built this brand for: people who understand their communities and want to bring something new into them.”
Pilates Addiction is anticipated to open in the Spring Branch West neighborhood within the Village Plaza at Bunker Hill at 9774 Old Katy Fwy later this year.
