Burlington to Open New Storefront in Medford’s Fellsway Plaza
A new Burlington store is headed to the northwest suburbs of Boston. The off-price retailer is preparing to open at 630 Fellsway in Medford‘s Fellsway Plaza, according to a recent report from The Connecticut Scoop. The new store will take over the 22,478-square-foot space previously occupied by Lowe’s Outlet. Formerly known as Burlington Coat Factory, the retailer has grown far beyond its outerwear roots. Since rebranding as Burlington in 2014, the chain has expanded its selection to include discounted brand-name women’s apparel, menswear, baby and youth apparel, beauty products, footwear, accessories, home goods, toys, and gifts. Unlike traditional department stores, Burlington follows an off-price retail model, purchasing closeout merchandise and excess inventory from national brands and designers. That approach allows the company to offer customers brand-name products at prices typically up to 60% below traditional retail.
