According to public filings, The Tox plans to open at 991 I-30 Frontage Road, Suite 105, within the Plaza at Rockwall. What Now Dallas reached out to franchise owner Corey Masters who shared that the opening is targeted for approximately three months out.
The Tox built its following around a proprietary body sculpting technique that also does body contouring and lymphatic drainage. The brand’s signature Tox Technique is a hands-on method — performed 90% manually and 10% with the brand’s proprietary machine — that combines lymphatic-inspired movements with sculpting methods designed to detoxify the body, reduce bloating, manage water retention, and refine the physique, according to the brand’s website. Sessions take place in boutique, upscale studio environments designed to feel like a spa.
The Tox has already established a presence in the Dallas-Fort Worth area, with an existing location in Southlake opened by multi-unit franchisee Theresa McViegh, who plans to continue expanding in the region, according to Franchise Wire. The Rockwall location would add to that growing North Texas footprint.
Masters said the Rockwall studio is part of a broader North Texas expansion. In addition to Rockwall, The Tox has locations in Allen, Plano, and McKinney, with another studio planned for Mansfield next year. The growing footprint reflects the brand’s continued investment in the Dallas-Fort Worth market.
The brand has grown to more than 50 studios nationwide and has served over 150,000 clients, according to America’s Best Franchises. Its expansion has been fueled in part by a social media and influencer-first marketing model, with each studio supported by a dedicated team that recruits local influencers to drive organic community adoption.
