Whit’s Frozen Custard Headed to Siesta Key
Founded in 2003 in Granville, Ohio, Whit’s Frozen Custard provides frozen custard to those who love it and is popularizing it among people who’ve never tried it before. As the Whit’s network has grown to surpass 100 locations, there’s no question that it’s working: Whit’s has become popular all over Florida. That said, the Sarasota-Bradenton area doesn’t have one yet. That’s about to change, however, as a new location is currently in the works on Siesta Key, at 5147 Ocean Blvd. It’s the first of several locations from the Fineberg family: Lawrence and his three sons, Matthew, Drew, and Jason. “It’s looking like the first week of August for opening,” Lawrence Fineberg told What Now on Friday. And what led to the idea of bringing Whit’s to this part of the state? What Now asked. “We moved to Florida in 2004 from Buffalo, New York. We came down as a family, and then the kids went off to college in Boston, in New York. When they finally came back into town, we wanted to find a good venture together. We had all grown up in Buffalo with custard, and we couldn’t find any down here.”
